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Startup CFO

Our Startup CFOs know Tech, we help transform Start Ups from an Idea to a Business

You’re brilliant enough to develop a unique product or service.  Innovative thinking is among today’s most valuable assets, so that makes you kind of a big deal.  Since you’re such a smart cookie, you know you need a great team behind you.

Not every start-up can afford a CFO. However, the decisions you make in the early stages of your business can make or break you. For instance, you will probably need help with your addressable market and valuation models,  prioritising your precious marketing dollars and headcount and identifying and tracking your critical metrics.

Our Team have worked with small cap tech start ups as well as the big end of town, so we understand how to grow a business exponentially and how big tech purchase and and integrate start ups.

We help you navigate the financial and commercial challenges your business faces, so you can avoid the epic fails that cause most start-ups to tank in their first year of business. Having a CFO doesn’t have to cost a fortune. We have a flexible part time model which is affordable and scaleable as you accelerate towards monetisation!

OUR SERVICES

COMMERCIAL & STRATEGIC ADVICE

BIG BUSINESS TECH EXPERIENCE APPLIED TO STARTUPS

We have worked for the big players in Seattle and Silicon Valley . So we understand how they operate and what best practice looks like for a Tech Business.

You might need a strategic / commercial plan created to secure a further round of funding or simply someone to bounce ideas off.

PLANNING & METRICS

LOCATE YOUR NORTH STAR

Planning is critical to success. A solid financial , strategic and operational plan will align and guide your team. Understanding key metrics such as life time value, cost per acquisition, non-paid to paid user conversion and cost per channel will allow you to build a robust model / plan.

Targets can then be introduced to improve key metrics over time.

RAISING CAPITAL

HELPING STARTUPS GET CAPITAL

Securing finance is a time consuming and complex process. We can help with the 4 stages. Hygiene & data room preparation, creation of the financial model, narrative / pitch deck and finding investors & negotiating deals.

Our CFOs have been involved in asset purchases & sales, equity cap raises +$10M and debt deals. We have a network of private investors / VCs and debt financing contacts. We help guide you through the deal minefield and secure the best outcome for your business.

CLICK FOR A CASE STUDY ON HOW WE HELPED SECURE $10M+ IN FUNDING

Start-up Blog

The metric all business owners need to know
Have you ever heard of the divine ratio? It is a sequence of numbers that is found repeatedly throughout nature.
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LTV Example
The LTV Equation Life Time Value $ (LTV) = the cumulative Gross Margin $ (GM) of a customer (over their
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The Inside Word on the R&D Grant
The R&D grant is a great source of funding for small businesses and start-ups. For those eligible to get a
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